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Indoor sandbox play area at Sandmagination in Peabody
Fixed locationCommunity Play Spaces

Sandmagination

North Shore Mall southeast entrance, next to Macy's Men's and facing Barnes & Noble, Peabody, MA

Indoor sandbox play space at North Shore Mall with sensory-rich sand play, STEAM touches, Wi‑Fi, and private rental options.
Plan This Visit

Best for

best for toddlers through about age 10

Hours

Monday-Sunday 9:00 AM - 6:00 PM

Parking

Mall parking with exterior access

Visit style

sensory open play

Birthday parties

Available

Atlas Perspective

Editor's Take

One of the most distinctive family visits in the region if your child lights up around sensory play.

Atlas Perspective

Best Fit

Best For
  • Toddlers through younger big kids who love digging, scooping, and pretend play
  • Families looking for a calmer alternative to bounce parks
  • Parents who want Wi‑Fi, coffee, and easy sightlines into the play area
Less Ideal For
  • Kids who mainly want slides, climbing structures, or trampolines
  • Families who dislike sand as part of the play experience
  • Visitors looking for the cheapest short stop in the region

At a Glance

Venue type

Kids activity center

Age groups

BabiesToddlersPreschoolersBig kidsMixed ages

Play features

Sensory playPretend play

Family amenities

Coffee availableWi-FiFree parking

Birthday party options

Birthday partiesFull venue buyoutParty packagesParty host

Accessibility and comfort

Sensory-friendlyCleanliness focus

Visit options

Open playMembership availableClasses or events

Price range

Mid-range

Toddler-friendly

Yes

Operator type

Commercial

Play model

Timed sessions

Supervision model

Caregiver supervised

Max recommended age

Under 13

Structured classes or guided programming

Yes

Inside a larger venue or attraction

Yes

Inside mall or shopping center

Yes

Plan Your Visit

Monday9:00 AM - 6:00 PM
Tuesday9:00 AM - 6:00 PM
Wednesday9:00 AM - 6:00 PM
Thursday9:00 AM - 6:00 PM
Friday9:00 AM - 6:00 PM
Saturday9:00 AM - 6:00 PM
Sunday9:00 AM - 6:00 PM
CleanlinessOfficial site states sand is sanitized daily
HoursOpen daily 9:00-18:00
Parent AmenitiesHigh-speed Wi‑Fi, coffee, and direct line-of-sight seating
ParkingMall parking with exterior access
Play Window90-minute admission standard
WaiverSigned waiver required for every guest including adults and babies

Pricing Snapshot

Additional Adult$4
Baby No Sibling$5
Baby With SiblingFree for under-1 with sibling
Child Pass$18 for ages 1-10 for 90 minutes
Extra Hour$5
First AdultFree
TherapistsFree when attending with family

About the Venue

Sandmagination is a highly distinctive Peabody indoor play concept centered on a large indoor sandbox rather than climbing structures or inflatables. The space is built for sensory-rich, imaginative play with added STEAM-style elements, and it pairs the kid zone with parent-friendly seating, Wi‑Fi, coffee, and direct sightlines into the sand area. It is a great match for families who want a calmer, more tactile visit and less ideal for kids who mainly want slides, trampolines, or arcade-style action.

Atlas Perspective

Indoor Play Atlas Notes

Age Fitbest for toddlers through about age 10
Booking FrictionLow To Moderate
Energy LevelLow To Moderate
Noise LevelLow To Moderate
Parent Comforthigh
Visit Stylesensory open play

Birthday Party Snapshot

Add OnsÀ la carte extras such as balloons, face painting, and cake pops available
Parties OfferedYes
StaffingSandmagineer party host included
Weekday Full Facility$700 starting price for 2 hours and 60 guests
Weekend Full Facility$900 starting price for 2 hours and 60 guests

Accessibility & Comfort

CleanlinessOfficial site highlights daily sand sanitizing, HEPA-grade air purification, and strict cleaning protocols
SafetyOfficial site notes secure entry, continuous camera monitoring, and CPR-certified staff
Sensory NotesBuilt around sensory exploration and tactile play
Sensory-friendlyCleanliness focus

Gallery

Children and caregivers in the indoor sandbox at Sandmagination
The entire concept is built around indoor sand play instead of soft-play climbers.
Entry into the sandbox area at Sandmagination
The venue uses an exterior-access mall entrance and a contained sand-play zone.
Interactive table in the sand area at Sandmagination
STEAM-style touches add variety beyond simple digging and scooping.

External Links

WebsiteBookingFacebookInstagramDirections

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Quick Summary

Best for

best for toddlers through about age 10

Hours

Monday-Sunday 9:00 AM - 6:00 PM

Parking

Mall parking with exterior access

Visit style

sensory open play

Contact Information

Address

210 Andover Street

Peabody, MA, 01960

Location
MassachusettsMerrimack ValleyPeabody, MA
Source & Verification

Last updated

April 6, 2026

Verification summary

Last verified: April 5, 2026

Checked against 4 public sources.

Source

Ai Region Research 2026 04 05

What Changed

April 5, 2026

Verified admission structure, mall-access location details, and private-rental pricing from official pages.

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